MaxMine, a leading technology and services provider for open-pit mine sites, has appointed Shaun Mitchell as its new Chief Executive Officer (CEO) and Rohit Selvaratnam as Chief Financial Officer (CFO).
Mitchell, who joined MaxMine as Chief Operating Officer just last year, will now spearhead the company’s growth, expanding its operations and advancing its products to harness the full potential of Artificial Intelligence (AI) for the mining industry.
Mitchell brings a wealth of experience in scaling global technology companies across diverse sectors, including digital media, ERP software, construction, transportation, and defense. Before joining MaxMine, he served as the CEO of defense technology company Ocean Software and held senior leadership roles at Metricon and ECi Software Solutions.
As CEO, Mitchell will oversee MaxMine’s day-to-day operations, product development, and strategic direction. He takes over from Tom Cawley, who will return to his role as Executive Chair. Cawley will focus on driving the company’s strategic growth and ensuring that delivering value to clients remains at the heart of MaxMine’s mission. Under his leadership, the company will continue to optimize its cutting-edge technology and AI capabilities.
Tom Cawley, Executive Chair of MaxMine, expressed his confidence in Mitchell’s leadership: "We are thrilled to welcome Shaun as our new CEO. His deep technical expertise and proven track record in growing businesses make him the perfect fit for leading MaxMine as we enter a phase of rapid expansion. He will be supported by Rohit, whose extensive financial experience will be invaluable as we continue to scale."
Cawley added, "The world’s demand for minerals is greater than ever, and Shaun and Rohit will play a crucial role in bringing MaxMine’s innovative technology to more modern mining operations, helping to boost productivity and efficiency in a sustainable way."
Rohit Selvaratnam, MaxMine’s new CFO, joins the company with over 25 years of financial expertise. Most recently, he served as CFO at Celsus, the commercial operator of the Royal Adelaide Hospital, and has held senior roles at Seequent, Westpac, and Telecom New Zealand.
MaxMine’s rapid growth has been marked by significant increases in revenue and employment, along with major efficiency improvements for multinational mining companies and local operators in both Australia and Africa. The company has also achieved early reductions in carbon intensity in one of the world’s most challenging sectors. With the new leadership in place, MaxMine’s key priorities will be to enhance productivity, accelerate time-to-market, and integrate AI further into its operations and product offerings.
Shaun Mitchell, CEO of MaxMine, shared his excitement about leading the company: "When I first joined MaxMine as a management consultant, I saw it as a true gem in the industry, with outstanding technical capabilities and a wealth of valuable data. What excited me most was how MaxMine’s products deliver small, impactful changes that can transform a mining business. For me, that’s incredibly rewarding."
He continued, "MaxMine’s strength lies in its deep understanding of every level of mining operations—from executives to truck drivers. Our platform is designed to support the decision-making of each individual. While our analytics and coaching already deliver strong results, AI will take us even further, unlocking deeper insights. With over 14 million hours of classified, labelled, and synchronized operational data, MaxMine is poised to lead the mining sector with AI-powered decision support systems, offering insights that no other provider can match."