Vodafone Business, in collaboration with Celfocus, has developed an advanced platform that builds upon its existing big data analytics services. This new solution is designed to empower decision-makers across both public and private sectors to access essential information more autonomously, efficiently, and on a much larger scale. By leveraging this platform, organizations can make well-informed strategic decisions, streamline operations, improve customer service, and plan for business growth with greater confidence.
This platform can address a variety of practical, real-world questions: Where should a new business be located in the city to maximize foot traffic? What are the demographics—by age and gender—of customers likely to attend major local events? Which times see the highest traffic in a given area? Where do tourists come from, where do they stay, and how do they navigate the city? By analyzing large datasets gathered from Vodafone’s mobile network, this platform provides insights down to the parish level, enabling decision-makers to make smarter, data-driven choices.
Vodafone Analytics comes with interactive dashboards and customizable performance indicators, making it an ideal tool for organizations of all sizes—whether start-ups or large enterprises. The platform caters to a variety of industries: retailers can fine-tune store locations and marketing strategies; tourism and hospitality businesses can enhance occupancy planning and optimize promotional campaigns; mobility analysis aids transport and logistics planning; and urban planners, along with event organizers, can improve public space management, mobility, and overall safety.
Henrique Fonseca, Director of the Enterprise Business Unit at Vodafone Portugal, highlights the platform’s evolution: “This powerful solution has been transformed into something even simpler, faster, and more scalable. It reflects Vodafone Business’ commitment to making data intelligence accessible to all. By putting the power of data directly into the hands of companies, especially those without their own analytical capacity, we are democratizing access to valuable insights.”
For more detailed information about Vodafone Analytics, click [here].